![]() ![]() Users navigate towards a key call-to-action, but it’s obscured by a page element that doesn’t display correctly Users start filling in your form, but close the page halfway through (suggesting they are bored or confused) But until you observe user journeys, you won’t discover certain issues. Some analytics tools might help you find the pages where users encounter friction. ![]() This could mean anything from a slow-loading website to a complex form that confuses users. When it comes to websites and mobile apps, friction is anything that impedes users from completing a desired action. ![]() And when you start running A/B tests, session replay let you examine how users interact with each variant. Ultimately, this helps you eliminate guesswork and create data-driven hypotheses for what might improve conversions. Observing these behaviors helps you understand what’s blocking users from completing the “micro-conversions” that lead to bigger conversions-like sales or trial sign-ups. How the page design appears on their browser When you’re not sure what’s holding users back, it’s tempting to simply change the page on a whim and run A/B tests to see what happens. Optimize conversion ratesĬonversion rate optimization (CRO) often feels like trying to solve a mystery. ![]() Let’s explore each of these benefits further to see how session replay can help your business. Most importantly, session replay makes your digital analytics insights more actionable by giving you a complete view of user behavior. It also allows you to respond to customer support requests more quickly by reproducing what users saw. Session replay helps you reduce friction, increase conversions and optimize the user’s digital experience. What are the benefits of using session replay? But with session replay, you always get a 100% perfect reproduction of the user’s story. The difference is that in a play, the actors deliver their performance differently each time. The events are the actors’ lines and movements that tell the “story” of the scene-in other words, what your user did. The assets logged in the DOM are the background elements you see, like curtains, lights, scenery and props. Watching a session replay could be compared to watching a play at the theatre. The session replay tool can then accurately reconstruct your site, even if it has changed since the user’s journey. By logging this information, the DOM keeps a “snapshot” or what your website looked like. It logs two types of information:Įvents are actions that occur on the page, like users tapping, scrolling, clicking or retrieving information.Īssets are the design elements that make up the site (and all the code behind them). Without getting too technical, the DOM acts as a super detailed log of what’s happening in your website. The DOM is essentially a big page of code that’s stored in your web browser or app. Learn more about the differences, or take our assessment to which option is best for your organization’s needs.Session replay works by using something called the Document Object Model, or DOM. You’ll have control over data management, security and compliance, when you upgrade, and how you manage uptime and performance. Our Data Center (or, “self managed”) products enable you the flexibility to deploy on an infrastructure of your choice. With cloud, we do the heavy lifting for you by providing built-in platform security and compliance, quick and simple set up, and financially backed SLAs for uptime and performance. Cloud comes with the added benefit of continuous innovation so your end-users will always have the latest and greatest features and functionality. Our cloud products provide a complete SaaS solution, ready-made for all Atlassian customers. We’re continuing investment in Data Center with several key improvements. Important notice: We’ve ended sales for new server licenses and will end support for server on FebruPT. ![]()
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